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"Don't Think Twice, Go Price!" Campaign

At Team Velocity, we had a client who wanted to go all-in on a year-long, comedic campaign. Based off their name, we came up with an idea that would define them as memorable and trustworthy: Don't Think Twice, Go Price! 

All of our concepts were relatable moments taken to extremes to highlight the trustworthiness and reliability of Price Automotive.


From eating chilly cheese dogs before a roller coaster to booking your beach get-away vacation during hurricane season.

This campaign had TV, radio and website assets made monthly. Since this was year-long, it helped build brand awareness and break convention in the car dealership space, which typically has new campaigns every month. 

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