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How do you renew interest in a company that is on the decline?  We realized that at their core,

Peloton users didn't just want exercise, they were drawn to the competitive nature of the Peloton community.

The Strategy

Competition is in Peloton people's blood.

We created a series of commercials to show Peloton is more than just a fancy bike, it is a community where people who live for competition can thrive.

*This is student work. Teammates: Allison Fitzgerald, Emily Day

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